Perfect Swimming: one of the most popular campaigns in Quebec

Two new Perfect Swimming TV advertisements are featured among the top 10 ads that have generated the most clicks on Infopresse’s website in 2015. Created by lg2, in cooperation with the Lifesaving Society, pool retailers and the Gouvernement du Québec, these ads target two safety measures that every residential pool owner should follow: installing a safety latch on the fence gate, and supervising children at all times when they are playing in or around the pool.

Both video messages use humor to remind people about the importance of ensuring that children never, ever have access to an unsupervised pool. Watch the ads on Infopresse’s website and meet Quebec’s most vigilant lifeguard!

For more tips and tricks on how to prevent drowning at home, visit www.perfectswimming.com.